Africa is REdy for business!

Action through information.

Who we are

REdy-Africa is a global campaign for education and empowerment in Africa. We use the democratizing power of the internet to connect and build a community of Africans who, like us, believe that the future is Africa’s…


What we do

TRADE NOT AID

REdy-Africa is a social media platform and network that has been created to help organisations realise their ambitions in Africa. REdy promotes and supports ethical products and services within the African Market. Whether the context is commercial, professional, industrial or social, REdy can reach an African audience and create opportunities for them and for REdy's clients. Through its partner organisations, Right for Education (R:Ed) and Afrikan Gallery, REdy can utilise the power of these trusted brands to Reach their 8 million social media followers and tens of millions more in 45 countries. REdy not only reaches this audience it gets a response at the personal level. REdy can deliver Engagement rates of 10% for content that it believes in and supports. This level is more than a hundred times greater than industry averages. This reflects REdy's unique position within the market. This gives REdy the flexibility to add value across a remarkably broad and diverse spectrum of action.

    REdy CONNECTS
  • People to jobs
  • Products to people
  • Companies to Africa
    REdy INFORMS
  • REdy readers take informed decision
  • REdy readers are involved in discussions that concerns them and are Africa centric

REdy KNOW-HOW

    SOCIAL MEDIA
  • 10 years experience as Africas largest social media platform
  • 2000+ articles posted, original texts only
  • 8 categories, governance, environment, business, health, culture, human rights, home and family, science and technology
  • 45 African countries
  • English and French
  • 16-30 average age of our followers
  • 99.9% residing in Africa
  • 1/3 female
  • 70% in higher education
  • 1 bn digital imprints analysed

DATA

REdy analyses our data, tests acceptance of new products, teaches use of new opportunities and is expert in behaviour change programs.

ON THE GROUND

REdy and the Right for Education foundation support chapters (teams of 30+ selected people) in many African countries. Real life feedback and testing of new products is available to our clients.

    REdy PROJECTS
  • Information programss
  • Promotion of news
  • Upscaling of programs
  • Soft diplomacy
  • Share of data and insights
  • Connect to clients/ services/ products/ resources

Supports companies to establish in Africa as part of our insights of real time and opportunity to analyse the market Inform and educate the use of new products and opportunities they create for new customers (Fintech, digital health …)




Our Approach

Digitalize the Classroom

We believe in education that goes beyond the classroom and that instigates independent thought and self-efficacy. We use digital technology to engage with and reach out to the furthest corners of Africa, making high quality learning materials available for free to everyone.

Equal Opportunities for All

Our mission is to give all Africans equal opportunity to live an educated, healthy and financially successful and independent life.

Great Jobs for All

We believe in providing the platform for Africans to get well valued and sort after jobs the world over. We do this by connecting them to employers across the world

Free Access to Content

As an official partner of Facebook internet.org’s Free Basics platform, our materials are available without data charge to an ever-increasing population that is connected to the internet and to vital information through Facebook’s services.





Our Work

Together with our partners, we launch high profile educational campaigns and inspire action around Education, Business, Women’s and Human rights, Health & Medicine, Nature & Environment and Culture & Sports. We distribute content specifically written for our African audience, paying special respect to and incorporating their values and culture in all our work.



Rapid Growth

A trusted voice in the most promising and fast growing continent of the future.

Large Market

Products that reach, are read and shared by people in thirty-two countries.

Social Insights

Social insights where data is still lacking.

Communication

Dynamic two way communication with those who will shape Africa’s future.

Digital Strategy

Multichannel digital strategy to suit a complex and under-serviced market.

Our Partners

We wouldn’t be able to do what we do without the support of the outstanding organizations and individuals that help us in reaching the greatest impact possible. Join organizations such as: